The scalability and growth story of a firm is also considered by public investors; hence, this is a business model that should be highlighted too.
Advantages of an IPO
Access to Capital: The cash raised from an IPO is significant in amount; the funds so raised can then be plowed into furthering the business growth, expansion, or acquisitions.
Liquidity for Shareholders: Initial founders and early investors can exit the business at or post-IPO, with handsome returns. These include:
Enhanced Profile Publicly traded firms raise the company's profile and credibility, hopefully leading to better business opportunities.

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